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Sales - Selling Concept
As the services sector grows in
size and importance, so the ability of your people to sell concept
must grow. If your organisation sells anything that is non-tangible
or abstract in nature, then provide them with this specialist workshop.
What's it all about?
Participants will learn how to bring alive and sell a product that
is a none-tangible item. Examples include holidays, insurance, loans,
mortgages, warranties... anything you can't touch or see.
How does it work?
By understanding how to communicate a product as though it is real
and tangible, so that a customer feels and sees it as tangible. This
process contributes to customers' understanding that the product has
substance and is truly valuable... and therefore, worth buying. Participants
learn how to tap in to people's sensory preferences and then deliver
the product to the customer in the most appealing way to them.
Who is it for?
All those who sell non-tangible products and services.
What happens as a result?
Participants will find selling non-tangibles more interesting, positively
challenging and much more successful at doing it! They will also discover
that customers will want to buy rather than having to be sold to.
Logistics
Duration: 1 day
Numbers: 8 - 16 people
Location: Anywhere you choose
Cost: £1750 + VAT
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